ADVANTAGE AND DISADVANTAGE OF GROUP DECISION










ADVANTAGES OF GROUP DECISION MAKING:
    
    
     Group decision making provides two advantages over decisions made by individuals: synergy and sharing of information.  Synergy is the idea that the whole is greater than the sum of its parts.  When a group make a decision collectively, its judgment can be keener than that of any of its members.  Through discussion, questioning, and collaboration, group members can identify more complete and robust solutions ad recommendations.  The sharing of information among group members is another advantage of the group decision process.  Group decisions take into account a broader scope of information since each group member may contribute unique information and expertise.  Sharing information can increase understanding, clarify issues, and facilitate movement toward a collective decision.

DISADVANTAGES OF GROUP DECISION MAKING:

  DIFFUSION OF RESPONSIBILITY
     One possible disadvantage of group decision making is that it can create a diffusion of responsibility that results in a lack of accountability for outcomes.  In a sense, if everyone is responsible for a decision, then no one is.  Moreover, group decision can make it easier for members to deny personal responsibility and blame others for bad decisions.

  LOWER EFFICIENCY

     Group decisions can also be less efficient than those made by an individual.  Group decisions can take additional time because there is the requirement of participation, and coordination among group members.  Without good facilitation and structure, meetings can get bogged down in trivial details that may matter a lot to one person but not to the others.

  GROUPTHINK

     One of the greatest inhibitors of effective group decision making is groupthink.  Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.  By isolating themselves from outside influences and actively suppressing dissenting viewpoints in the interest of minimizing conflict, group members reach a consensus decision without critical evaluation of alternative viewpoints.

     Loyalty to the group requires individuals to avoid raising controversial issues or alternative solutions, and there is a loss of individual creativity, uniqueness, and independent thinking.  The dysfunctional group dynamics of the in group produces an illusion of invulnerablility (an inflated certainty that the right decision has been made). Thus the in-group significantly overrates its own decision-making abilities and significantly underrates the abilities of its opponents (the out-group).  Furthermore, groupthink can produce dehumanizing actions against the out-group.

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